Data Analyst Ga4 & Meta

Job Description

As a GA4 & META Data Analyst, you will be responsible for analyzing data and providing insights on website and app performance. You will work closely with marketing and product teams to optimize user engagement and conversion rates. Your duties will include setting up and maintaining Google Analytics 4 accounts, Meta data dashboards, creating custom reports, and identifying trends and opportunities for improvement. The ideal candidate will have a strong background in analytical tools, excellent communication skills, and a passion for delivering actionable insights. If you are looking for a challenging and rewarding career in digital analytics, this role is for you.

Qualifications

  • 4-6 years of experience in digital analytics
  • Experience with Google Analytics 4 implementation and reporting
  • Strong understanding of data visualization and dashboard creation
  • Understanding of data-driven decision making
  • Experience with data analysis and interpretation
  • Familiarity with web technologies (HTML, CSS, JavaScript)
  • Ability to identify key performance indicators (KPIs)
  • Experience with A/B testing and experimentation
  • Strong problem-solving and analytical skills
  • Excellent written and verbal communication skills
Consulting 85%
Management 76%
Brainstorming 92%
Investment 65%

Responsibilities

  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
  • Develop and implement measurement strategies for tracking user behavior and conversion rates
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
  • Collaborate with marketing, design, and development teams to ensure tracking and reporting requirements are met
  • Conduct A/B testing and other experiments to optimize website and app performance
  • Provide recommendations for improving user experience and driving conversions based on data analysis
  • Stay up-to-date with industry developments and best practices in analytics and measurement